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About the data ›
Assumptions ›
Journey through the commissioned Forrester TEI study to
learn how Adobe Experience Cloud customers achieved a 242% ROI.

Create your own personalized ROI report by
answering ten simple questions in three areas:
Financial Growth, Productivity Gains, and Cost Savings.
Return On Experience

Journey through the commissioned Forrester TEI™ study to learn how Adobe Experience Cloud customers achieved a 242% ROI.

Create your own personalized ROI report by answering ten simple questions.

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Financial Growth

Increase profits and build your audience.

Gaining
Site Visitors

more year-over-year visitor site traffic after implementing Adobe Experience Cloud.*
My annual site visitors after 3 years with Adobe Experience Cloud*

How many unique site visitors
do you receive annually?

1MM
+100MM
48,000,000
*Understand the calculation ›

Increasing
Conversion Rate

higher conversion rate after
adopting Adobe Experience Cloud.*
%
My conversion rate with Adobe Experience Cloud*

What’s your average conversion rate for online sales?

0.10%
+5%
1.55%
*Understand the calculation ›

Boosting
Order Value

uplift gained when customers switched
to Adobe Experience Cloud.*
$
My order value with Adobe Experience Cloud*

What’s your average order value?

$5
$1,000+
$100
*Understand the calculation ›

Cultivating
Loyal Customers

increase in up-selling loyalty members after adopting Adobe Experience Cloud.

Does your organization have a loyalty program?

*Understand the calculation ›
Productivity Gains

Develop systems to accelerate your speed.

Accelerating
Website Updates

were saved per content change after
switching to Adobe Experience Cloud.
My organization's hours saved updating web pages with Adobe Experience Cloud*

How many website page updates per year?

50
500+
100
*Understand the calculation ›

Streamlining
Campaign Launches

were saved per campaign
with Adobe Experience Cloud.
My organization's hours saved monthly with Adobe Experience Cloud*

How many category-level digital campaigns do you launch per month?

1
100+
5
*Understand the calculation ›

Empowering
Self-Service

customer support calls per month
after adopting Adobe Experience Cloud.
My customer support calls with Adobe Experience Cloud*

How many customer support calls
do you receive per month?

1,000
100,000+
10,000
*Understand the calculation ›
Cost Saviings

Replace old methods and
retire legacy tech.

Cutting
Acquisition Costs

was saved in acquisition costs
with Adobe Experience Cloud.*
$
My acquisition costs saved with Adobe Experience Cloud*

What’s your customer acquisition cost?

$1
$1,000+
$80
*Understand the calculation ›

Decreasing
Agency Dependencies

reduction in marketing, media, and agency costs
with Adobe Experience Cloud.
$
My marketing, media, and agency savings with Adobe Experience Cloud*

Do you rely on outside agencies to execute at least part of your marketing efforts?

*Understand the calculation ›

Retiring
Legacy Tools

in cost savings when replacing legacy tech
with Adobe Experience Cloud.
$
My 3-year legacy costs saved with Adobe Experience Cloud*

What are your annual costs for legacy CMS
and analytics tools?

$10,000
$3MM+
$1,100,000
*Understand the calculation ›

Hey, there.

It looks like we may need more information to better assess
how Adobe Experience Cloud can help your business.

Meanwhile, download the Forrester TEI Study to see how
customers achieved a 242% ROI.

Download TEI™ Study

Fantastic

Your personalized report is complete.

Creating your complete report.

Financial Growth

Productivity Gains

Cost Savings

Your Summary

Take the next step. Download the report.

  • Review your ROI in detail after adopting Adobe Experience Cloud.
  • Analyze your three-year total benefits and payback period.
  • See your key areas for growth, gains, and savings.
  • Read the full Forrester study TEI of Adobe Experience Cloud.
242%
Download My Complete Report
242%

Return on investment

$22,174,837

Financial Growth

$6,674,836

Productivity Gains

$6,174,837

Cost Savings

$35,081,091

Total Benefits

0%

Return on Investment

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Assumptions

Based on the customer interviews, Forrester constructed a TEI framework, a composite company profile, and an associated ROI analysis that illustrates the areas financially affected. The composite organization is representative of the nine companies that Forrester interviewed and is used to present the aggregate financial analysis in the Forrester Total Economic Impact™ case study. The composite organization that Forrester synthesized from the customer interviews has the following characteristics:

Prior to adopting Adobe Experience Cloud, the organization had the following:

  1. Multiple analytics tools for each of its three brands
  2. Multiple content management systems
  3. No data management platform (DMP) in place
  4. Very limited personalization and testing capabilities across a set of disjointed and poorly integrated tools

Also prior to adopting Experience Cloud, the organization had an average annual site traffic of 48 million visitors, an average conversion rate of 1.55% on site visits, an average order value of $100, and an average operating profit margin of 20%. Meanwhile, 70% of traffic came from the web and 30% came from mobile.

Similar to the interviewed customers, the composite organization had an above-average Adobe product adoption score. Notably, interviewees for this study had a 58% higher product adoption score than the average Adobe customer.

The organization has 85 active users at launch, inclusive of both power users and the more occasional self-service users.

About the Data

Adobe commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study that examines the potential return on investment (ROI) enterprises may realize by adopting Adobe Experience Cloud and transforming into an experience-driven business. Adobe Experience Cloud — consisting of Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager, Adobe Campaign, Adobe Advertising Cloud, Adobe Target, and Magento Commerce Cloud — the industry’s only end-to-end solution for experience creation, marketing, advertising, analytics, and commerce.

To analyze the business impact of Adobe Experience Cloud, Forrester interviewed nine customers across seven industries, with an average of nearly five Adobe Experience Cloud products implemented. These customers have above-average product adoption scores and years of experience using the solutions for marketing, customer experience management, and analytics. This interactive tool is based on a full TEI study that can be downloaded here.

Financial Growth - Understand the Calculations

Results contained in this "Return on Experience" microsite are directional in nature and based on the Total Economic Impact™ (TEI) study conducted by Forrester Consulting and commissioned by Adobe. Results are not guaranteed. See the full TEI study for additional details and assumptions.

Unique site visitors

The 14% year-over-year (YOY) growth in new unique site traffic by Year 3 of the analysis is a finding from the Forrester Consulting Total Economic Impact™ case study titled, “The Total Economic Impact™ Of Adobe Experience Cloud”. Users of this interactive tool may see year-over-year increases in their unique site traffic ranging from 4% to 14% over the three-year analysis depending on their current site traffic volumes. The composite organization built for the Forrester Total Economic Impact™ case study had a baseline average of 48 million unique site visits annually prior to implementing Adobe Experience Cloud. After adopting Adobe Experience Cloud, the organization saw a 7% increase in traffic in Year 1. As the organization grew its optimization, retargeting, and content creation capabilities over the subsequent years, the organization saw YOY traffic growth of 10% and 14% in years 2 and 3, respectively.

Average conversion rate

The 25% increase in web and mobile conversion rates by Year 3 of the analysis is a finding from the Forrester Consulting Total Economic Impact™ case study titled, “The Total Economic Impact™ Of Adobe Experience Cloud”. Users of this interactive tool may see increases in their web and mobile conversion rates ranging from 5% to 25% over the three-year analysis depending on their current blended web and mobile conversion rate. Prior to adopting Adobe Experience Cloud, the composite organization build for the Forrester Total Economic Impact™ case study had an average conversion rate of 1.55%. After implementing the Adobe Experience Cloud, the composite organization saw an increase in average conversion rate to 1.88% in Year 1, an overall 21% increase relative to the before state. By Year 3 of the analysis, the organization grew its conversion rate across web and mobile to 1.95% of total visits, a more than 25% increase over the baseline.

Average order value

The 10% uplift in average order values over three years figure is a finding from the Forrester Consulting Total Economic Impact™ case study titled, “The Total Economic Impact™ Of Adobe Experience Cloud”. Users of this interactive tool may see increases in their average order values ranging from 2% to 10% over the three-year analysis depending on their current average order value. The average order value for the composite organization built for the Forrester Total Economic Impact™ case study was $100 prior to adopting Adobe Experience Cloud. Following the adoption of Adobe Experience Cloud, the composite organization saw a 10% increase in its average order values, equating to $10 per order. Only half, or 5%, of this increase is realized during Year 1 of the analysis.

Loyalty program

The 60% three-year increase in upselling loyalty program members is a finding from the Forrester Consulting Total Economic Impact™ case study titled, “The Total Economic Impact™ Of Adobe Experience Cloud”. Users of this interactive tool may see increases in upselling ranging from 0% to 60% by the third year of the analysis depending on whether they currently have a loyalty program and their current annual site traffic. The composite organization built for the Forrester Total Economic Impact™ case study has a customer loyalty program with 10% of its total unique visitors as members. After implementing Adobe Experience Cloud, the composite organization saw loyalty program membership growth at 10% YOY. Furthermore, the organization experienced a 1.14 percentage point increase in its upselling conversion rate for loyalty program members.

Productivity Gains - Understand the Calculations

Results contained in this "Return on Experience" microsite are directional in nature and based on the Total Economic Impact™ (TEI) study conducted by Forrester Consulting and commissioned by Adobe. Results are not guaranteed. See the full TEI study for additional details and assumptions.

Category-level digital campaigns

The composite organization built for the Forrester Total Economic Impact™ case study implements between 50 and 100 product releases, product page improvements, and complete web refreshes, per year. The organization saves between 36 and 38 hours of time in implementing each content change with these savings increasing over time as users familiarize themselves with the capabilities of Adobe Experience Manager. Content changes previously needed to be made by an IT administrator at a fully burdened hourly rate of $58.

Customer support calls

The composite organization built for the Forrester Total Economic Impact™ case study received 10,000 customer care and support calls, on average, each month. Leveraging Adobe Experience Manager to build and deliver contextually relevant self-service digital content helped the organization resolve customer service requests faster, improving the customer experience and reducing contact center call volumes by 40% from self-service customer care.

Website page updates

The composite organization built for the Forrester Total Economic Impact™ case study launches five category-level campaigns per month using eight resources at a weekly fully burdened salary of $1,554. Using Adobe Campaign, the organization was able to build campaigns in a fraction of the time relative to their legacy tools, saving an average of two and a half weeks per campaign.

Cost Savings - Understand the Calculations

Results contained in this "Return on Experience" microsite are directional in nature and based on the Total Economic Impact™ (TEI) study conducted by Forrester Consulting and commissioned by Adobe. Results are not guaranteed. See the full TEI study for additional details and assumptions.

Customer acquisition cost

The $1.5 million in customer acquisition cost savings figure over three-years is a result of a 2% improvement in customer retention found in the Forrester Consulting Total Economic Impact™ case study titled, “The Total Economic Impact™ Of Adobe Experience Cloud”. Users of this interactive tool may see higher or lower total benefits depending on their inputs to the site traffic and conversion rate user inputs. The composite organization built for the Forrester Total Economic Impact™ case study was able to avoid unnecessary customer acquisitions costs by improving customer retention and improving brand loyalty, saving a Present Value (PV) of approximately $1.5 million over three years.

Legacy CMS and analytics tools

The composite organization built for the Forrester Total Economic Impact™ case study eliminated poorly integrated and redundant content management systems and analytics tools saving a PV of just over $2 million in technology and people costs over three years.

Reliance on outside agencies

The 2.5% reduction in customer acquisition and agency costs is a finding from the Forrester Consulting Total Economic Impact™ case study titled, “The Total Economic Impact™ Of Adobe Experience Cloud”. Users of this interactive tool may see different savings over the three-year analysis depending on their current customer acquisition, media, agency budgets. The composite organization built for the Forrester Total Economic Impact™ case study saved $1 million in outside agency costs by Year 3 of the analysis.

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Forrester Model

Financial Growth:
Productivity Gains:
Cost Savings:
Total Benefits:
Total Costs:
ROI:
Payback:
NPV:
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