background image background image background image

Bump Up

Your bottom line


Adobe Analytics and Adobe Audience Manager help businesses around the world discover the value of investing in customer experience through better insights and faster action. See the results of the new Forrester study, The Total Economic Impact™ of Adobe Analytics and Adobe Audience Manager to learn more about how we do it.

background image background image background image
  • Forrester TEI
    217%
    return on investment
  • Forrester TEI
    +60%
    upselling current
    customers
  • Forrester TEI
    $12.5M
    total
    benefits
  • Forrester TEI
    12FTEs
    refocused on
    business priorities
  • Forrester TEI
    +21%
    conversion rate (mobile and web)
  • Forrester TEI
    +10%
    site
    traffic
  • Forrester TEI
    10%
    increase in
    order value
  • Forrester TEI
    224%
    return on investment
  • Forrester TEI
    +$452/
    benefit per employee
  • Forrester TEI
    +13%
    conversion rate (mobile and web)
  • Forrester TEI
    210%
    return on investment
  • Forrester TEI
    +42%
    upselling
    current customers
  • Forrester TEI
    +$401/
    benefit per employee
  • financial impact of
    combined solutions
  • engagement with
    combined solutions
  • benefits of
    adobe analytics
  • benefits of adobe
    audience manager
background image background image background image

YOU’VE SEEN THE DATA.
NOW, DIVE INTO
THE FULL FINDINGS.

double arrow right

The Total Economic Impact™ of Adobe Analytics and Adobe Audience Manager provides businesses considering investments in Analytics and Audience Manager with a complete picture of costs, benefits, risks, and flexibility.

background image background image background image

open quotes close quotes We have consistently measured 10% to 15% increases in site traffic year-over-year since we moved to Adobe. More importantly, the quality [of] that traffic and how it converts into a lead has improved by almost 5%.

— Director of digital marketing platforms, technology company

background image background image background image

UNDENIABLE IMPACT LEADS TO UNBELIEVABLE OUTCOMES.


The numbers above show the impact Adobe Analytics and Audience Manager can have on the customer experience. The resources below — from our perspective on the industry to tips and tricks to getting started — show you how we offer better insights, support faster action, and deliver ongoing value.

background image background image background image background image

ADOBE ANALYTICS


Discover why we think it’s important that everyone in a company is data driven, and how you can make it a reality in our article “Citizen Data Analytics.”

Read article

See why Adobe Analytics is named a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018.

View report

Learn how companies are using Adobe Analytics to improve the customer experience.

Read stories

See how Analysis Workspace, our ad-hoc analysis tool, allows you to represent your insights in flexible, visually appealing, and simple ways.

Watch now

ADOBE AUDIENCE MANAGER


Find out why effective targeting is all about individual preferences in our article, “Market to Me, Not my Device.”

Read article

See why Adobe Audience Manager is named a Leader in The Forrester Wave™: Data Management Platforms, Q2 2017.

View report

Hear from solution experts and see Adobe Audience Manager in action in this on-demand webinar.

Watch now

Learn how diverse brands use Adobe Audience Manager to take action on their customer data.

Read stories

LET’S TALK ABOUT WHAT ADOBE ANALYTICS AND AUDIENCE MANAGER CAN DO FOR YOUR BUSINESS.