Adobe Analytics and Adobe Audience Manager help businesses around the world discover the value of investing in customer experience through better insights and faster action. See the results of the new Forrester study, The Total Economic Impact™ of Adobe Analytics and Adobe Audience Manager to learn more about how we do it.
The Total Economic Impact™ of Adobe Analytics and Adobe Audience Manager provides businesses considering investments in Analytics and Audience Manager with a complete picture of costs, benefits, risks, and flexibility.
We have consistently measured 10% to 15% increases in site traffic year-over-year since we moved to Adobe. More importantly, the quality [of] that traffic and how it converts into a lead has improved by almost 5%.
— Director of digital marketing platforms, technology company
The numbers above show the impact Adobe Analytics and Audience Manager can have on the customer experience. The resources below — from our perspective on the industry to tips and tricks to getting started — show you how we offer better insights, support faster action, and deliver ongoing value.
Discover why we think it’s important that everyone in a company is data driven, and how you can make it a reality in our article “Citizen Data Analytics.”Read article
See why Adobe Analytics is named a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018.View report
Learn how companies are using Adobe Analytics to improve the customer experience.Read stories
See how Analysis Workspace, our ad-hoc analysis tool, allows you to represent your insights in flexible, visually appealing, and simple ways.Watch now
Find out why effective targeting is all about individual preferences in our article, “Market to Me, Not my Device.”Read article
See why Adobe Audience Manager is named a Leader in The Forrester Wave™: Data Management Platforms, Q2 2017.View report
Hear from solution experts and see Adobe Audience Manager in action in this on-demand webinar.Watch now
Learn how diverse brands use Adobe Audience Manager to take action on their customer data.Read stories